The London Bourbon Experience
Four years. Dozens of bars. Thousands of people discovering American whiskey for the first time, in the best cocktail city in the world.
What is the London Bourbon Experience?
The London Bourbon Experience is an annual celebration of American whiskey, set across some of the most respected cocktail bars in London. Founded in 2021, it was built on a simple idea: that bourbon deserved a proper home in the city that has done more for cocktail culture than almost anywhere else on earth.
Every edition brought together a handpicked selection of London bars, each creating bespoke bourbon cocktails for the duration of the event. Guests explored at their own pace, no tickets, no queues, no dress codes, collecting passport stamps along the way and discovering expressions of American whiskey they might never have otherwise tried.
Over four consecutive years the London Bourbon Experience grew into one of the most talked-about independent drinks events in the city, covered by Time Out, Secret London, The Spirits Business and On In London, and attracting thousands of bourbon enthusiasts and curious newcomers each season.
Why I built it
When I arrived in London, American whiskey was misunderstood, ordered as a mixer, rarely explored as a category in its own right. I wanted to change that. Not through formal tastings or educational sessions, but by meeting people where they already were: in their favourite bars, with a great cocktail in hand.
The London Bourbon Experience was my way of doing that at scale.
It was also, genuinely, one of the most enjoyable things I have ever built.
"Five reasons why you can't miss The London Bourbon Experience."
Time Out London
"The London Bourbon Trail is bringing a taste of Kentucky to Londoners."
Secret London
