Events & Festivals
The drinks industry is built in rooms. I know which rooms matter, and how to make the most of them.
Over the past decade I have attended and activated brands at some of the most important spirits, whiskey and bar industry events in the UK and across Europe. I know how these events work from the inside, what drives footfall, what converts browsers into buyers, and what separates a brand that gets remembered from one that gets passed by.
If your brand is considering a presence at any of the events below, or wants to understand whether a particular festival is the right fit, I can help you plan, prepare and execute. This is not theoretical advice. It is experience built on the ground at every one of these events.
United Kingdom
London · July & August
Cocktails in the City
Bedford Square Gardens, London
London's largest alfresco cocktail festival. I have activated brands here alongside some of the city's best bar teams, reaching thousands of engaged consumers over a single weekend.
London · July
London Craft Beer Festival
Tobacco Dock, London
One of the UK's most credible independent drinks festivals. I have spoken on stage here about the American whiskey category to an audience that crosses craft beer and spirits enthusiasts.
London · October
The Whisky Show
Old Billingsgate, London
The UK's premier whisky festival presented by The Whisky Exchange. Over 1,000 whiskies, 250+ distillers, and some of the most knowledgeable whisky consumers in the country under one roof.
London · October
London Cocktail Week
Citywide, London
London's largest cocktail festival turns the entire city into a platform for brand activation. Pop-ups, brand takeovers and industry gatherings across hundreds of venues over ten days.
London · May
Bar Convent London
Tobacco Dock, London
The BCB format brought to London. Ideal for targeted networking with UK buyers, bar managers and distributors. A strategic entry point for brands aiming to strengthen UK presence.
London · Annual
Imbibe Live
London
The UK's leading on-trade drinks show. Buyers, operators and distributors attend specifically to discover and shortlist new products — one of the most commercially focused events in the UK calendar.
London · October
Old Fashioned Week
Citywide, London & UK
A global celebration of the world's most iconic cocktail. A powerful platform for whiskey brands to engage both on-trade professionals and consumers through bar takeovers and special serves.
London · Annual
Rum Fest
London
The UK's dedicated rum festival, bringing together producers, blenders and enthusiasts. A specialist audience with genuine category depth and a strong appetite for discovery.
Manchester · Annual
Manchester Cocktail Week
Citywide, Manchester
The North of England's most important cocktail event, spanning venues across the city. An increasingly influential platform for brands looking to build presence beyond London.
Manchester & London · Annual
British Bourbon Society Events
Various venues, UK
The largest American whiskey community outside North America. I have presented barrel picks and brand activations to some of the most knowledgeable bourbon enthusiasts in the UK.
Europe
Rome · September
Roma Bar Show
Rome, Italy
Italy's premier bar industry event, founded by Andrea Fofi. A gateway to the Italian on-trade and one of the most rapidly growing spirits markets in Southern Europe.
Athens · November
Athens Bar Show
Technopolis, Athens, Greece
One of Europe's fastest-growing bar events, attracting 15,000+ visitors across two days. A dynamic mix of education, tastings and networking that bridges Mediterranean tradition with modern mixology.
Amsterdam · September
Perfect Serve Bar Show
Amsterdam, Netherlands
One of Europe's most energetic mixology-focused gatherings. Strong on-trade buyer attendance and a key entry point for brands looking to build presence in the Netherlands and Northern Europe.
Paris · September
Whisky Live Paris
La Grande Halle de la Villette, Paris
Europe's largest event dedicated to whisky and spirits exploration. Beyond whisky — rum, agave, gin and independent bottlers all feature strongly. A must for brands targeting the French market.
Berlin · October
Bar Convent Berlin
Exhibition Centre Berlin, Germany
The flagship gathering for the global bar community. Exhibitors from 80+ countries, unmatched scale and international reach. Where global innovations are launched and industry-defining connections are made.
Dresden · September
Whisky Genuss
Dresden, Germany
A dedicated whisky consumer festival with a passionate and educated audience. Germany is one of the strongest whiskey markets in Europe — this event reaches exactly the right people.
Netherlands · October
Pot Still Festival
Netherlands
A specialist whisky festival with a highly engaged enthusiast audience. Ideal for brands looking to build collector and connoisseur interest in the Dutch market.
Budapest · October
Whisky Show Budapest
Budapest, Hungary
Central Europe's most significant whisky consumer event. Hungary represents an emerging and fast-growing market for premium spirits with an increasingly sophisticated consumer base.
Stockholm · October
Stockholm Beer & Whisky Festival
Stockholm, Sweden
Scandinavia's largest drinks festival combining beer and whisky audiences. Sweden's Systembolaget monopoly makes market entry complex — knowing the right people at this event is essential.