Known for its vibrant cocktail culture, London is about to undergo a revolutionary transformation in 2024. The London Bourbon Experience, an exciting event set to launch at Cocktail In The City in September, is at the heart of this exciting shift. This isn't just an event; it's a transformative journey for cocktail bars and liquor shops, offering a myriad of benefits to those daring enough to participate.
A Whiskey Odyssey
Designed for both consumers and industry professionals, the London Bourbon Experience promises an immersive experience that goes beyond the ordinary between September 8th and December 5th. It is more than just a typical event; it's a proper odyssey. Here are some reasons why this journey is so special.
Collect Your Passport: At any participating venue, participants can pick up a map/passport to begin their London Bourbon Experience.
Sip & Stamp: Enjoy delicious Rebel cocktails at each location while getting your passport stamped.
Exclusive Perks: Present your stamped passport at partnered liquor stores for 20% off Rebel bottles.
Collect & Win: After collecting six stamps, you'll receive a whiskey gadget.
Masterclasses and Tastings: Join our free masterclasses and tastings to gain a deeper understanding of the world of bourbon.
Promotion Beyond Individual Venues
Participating venues gain unprecedented visibility and networking opportunities at major industry events like Cocktail In The City, Imbibe Live, and The London Craft Beer Festival.
Host Special Events Blending Whiskey and Art
Bringing whiskey's rich flavor together with art's boundless creativity, the London Bourbon Experience pushed itself above and beyond in 2023 with three extraordinary events. In addition to creating lasting memories for consumers and industry professionals, these events promise an exclusive and immersive experience.
Brand Support: Elevating Your Venue
There is extensive brand support provided to participating venues, including a professional photographer at each event, a dedicated venue promotion page in the LBE passport, and hosting official tastings. During Cocktail In The City, you can also showcase your venue at the London Bourbon Experience stand.
Stock Support: A Financial Boost
As the powerhouse behind the London Bourbon Experience, Luxco offers stock support to participating venues.
Cocktail In The City: Representing the Trail
The London Bourbon Experience takes center stage at Cocktail In The City, with several venues proudly representing the trail.
Join the Trail this year: Your Venue in the Spotlight
Don't miss the chance to be part of the London Bourbon Experience this year. Elevate your venue, connect with a diverse audience, and immerse yourself in the world of whiskey, cocktails, and art like never before. Get your venue on board for next year's edition and become part of this transformative event.
Last Year's Celebration: Whiskey and Art Unleashed
The London Bourbon Experience celebrated its third anniversary with a series of events, including the Whiskey and Art Celebration: Canvas & Cask Edition. Featuring Riccardo Beson, this event marked a harmonious blend of whiskey and artistry, adding another layer to the London Bourbon Experience.
Riccardo Beson's Creations
It was a synergy of art and Rebel Bourbon that inspired Ricardo Beson's creations, which were showcased at the Whiskey and Art Celebration. A carefully curated selection of his works was included in the Canvas & Cask Edition, blurring the line between realism and creativity, and revealing the rebellious spirit that shapes our lives.
Last Year's Participants
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Cocktail Menu:
Forbidden fruit
Rebel Straight Kentucky Bourbon Somerset Cider Brandy Fino Sherry Apple Chai Clarified with milk Apple and spices, an outstanding pairing for the colder months.
Banarnold’s banana extravaganza
Rebel Straight Kentucky Bourbon Sake Banana A whisky highball that epitomizes what we do really well here: great fresh ingredients with little or no manipulation put together to create something that’s greater than the sum of its parts.
Bodeo:
Rebel Straight Kentucky Bourbon Cocchi Amaro Cynar Chocolate A classic approach to a Bourbon drink: bold flavors
stirred down resulting in a bittersweet cocktail with a long-lasting finish - a great digestif!
Black Rock
Cocktail Menu:
Kentucky Highball:
Rebel 100 Lavender Be pollen White Grapes & Apricot Soda Bitters
Sour Rebel:
Rebel 100 proof Melon Port Sour Foam Bitters
Red Hook Rebel Rye:
Punt e Mes Cloves infused Amaretto
Kentucky Banana Old Fashioned:
Rebel Bourbon Banana Chocolate Bitters
Block Soho
Cocktail Menu:
Rebel With a Cause:
Rebel Straight Bourbon Honey Ginger Cordial Bitters Grapefruit
Easy Rider:
Rebel Straight Bourbon White Peach & Jasmine Soda Cranberry Bitters
The Renegade:
Rebel Straight Bourbon Yellow Chartreuse Lemon Apricot Bitters & Foamer
The Bourbon Bar
Cocktail Menu:
Rebel Old Fashioned:
Real Old Fashioned made with our secret rich syrup
Bardstown Sweet Manhattan:
with our homemade Bourbon Cherries
Cherry me up:
Hard Cherry Coke made cherry brandy, Bourbon and Lemon Juice served with our Bourbon Cherries
Ginza
Cocktail Menu:
KOJIN (GOD OF FIRE):
Rebel Straight Rye Whiskey Ancho Reyes Briottet Grapefruit Rose Lime Juice Sake Grenadine Sakura Tea
HANAMI (VIEW OF CHERRY BLOSSOMS):
Rebel Kentucky Straight Bourbon Whiskey Yuzushu Jasmine Syrup Italicus White Pepper Corns Egg white
REBEL FASHIONED:
Rebel 100 Proof Kentucky Straight Bourbon Tonka Syrup Chocolate Bitters
Spey Bar
Cocktail Menu:
Fictitious Rebel:
Rebel 100 Bourbon Cointreau Sour Milk Syrup Vanilla Syrup Lemon Juice Orange Bitters Coupe and Viola Flower Garnish
Fields of Rebellion:
Rebel 100 Bourbon Thyme Infused Apricot Syrup Chilled Water Peach Bitters Tumbler – Dehydrated Apricot Garnish
Rodeo Smash:
Rebel 100 Bourbon Lemon Juice Demerara Mint Syrup Grapefruit Bitters Highball – Crushed Ice Grapefruit Wedge & Mint Sprig Garnish
De Gusto
Cocktail Menu:
MELONIAMO:
Refreshing & fruity with notes, the perfect Aperitivo
RATAFASHIONED:
Kentucky Bourbon travels to Abruzzo, perfumed Montepulciano infused dark cherries, nutty with a spicy & smoky finish.
the BITTER-SWEET END:
A journey through complexity, Italian coffee rounded up by the sweetness of dark chocolate with citrus notes.
The London Bourbon Experience in 2024 is not just an event; it is a journey, a celebration, and an opportunity for venues to elevate their status in the vibrant London cocktail scene. The London Bourbon Experience is a gateway to unparalleled visibility and success with exclusive perks, brand and stock support, and a prominent presence at major industry events. Don't miss out on this opportunity to transform your business.
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